Blog Posts

#22: The Marketer’s Mantra: Listen and Repeat

#22: The Marketer Mantra: Listen and Repeat “Marketing is about listening and repeating what people say”, said Victoria, a long time marketer, whose workshop I attended last week. It was a good reminder. As I’m still exploring this vast topic, one thing is indisputable: a big part of marketing is...

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#21: The 5 main elements of any Sales Funnel

#21: The 5 main stages of any Sales Funnel I believe in learning and investing in training. That goes for formal education as well as short online courses created by people who have experienced (and ideally also results) doing something I want to learn. However, when it comes to a...

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#20 My Lockdown Travels (online)

#20 My Lockdown Travels (online) I am pretty sure I have serious self-sabotaging tendencies. I had this inclination for some time now, although it was never as apparent as in the last two days. Just when I was supposed to hit Blog Post #20, which would mark one-fifth of my...

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#19: How to approach Content Marketing

#19: How to approach Content Marketing In the ideal situation, you’d create a quarterly marketing plan before a quarter begins. However, if you are not that organised or you simply prefer to make those decisions only a few weeks in advance, today is as good of a day to create...

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#18: How do people buy?

#18: How do people buy? Imagine two teams: in one group there is you and every other business owner in the world, on the other side, there is your future client.  The game is to make a client/customer buy from you (and not your competition). The next rule of the...

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#15: What can we learn from 2020?

#15: What can we learn from 2020? There are a lot of reasons why 2020 will go down in history. I guess the best way to describe the year would be to call it ‘exceptional’. For the majority of us, it was also a very “transformative” time.  Transformation is a...

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#14: How to overcome perfectionism

#14: How to overcome perfectionism There are a few pesky little habits that many entrepreneurs and creatives develop in the pursuit of their goals. They all start innocently and supposedly for the right reasons but ultimately they stop us moving forward. If you are a creative type, as many entrepreneurs...

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#13: I TOOK A BREAK. And I liked it.

#13: I TOOK A BREAK. And I liked it. After 12 days of daily blogging, I took a break from my 100days content challenge over the Christmas period. It was not a planned break. It was imposed. My body simply said ‘no’. On Christmas Eve I fell ill (not Covid,...

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#12: Creatives, Money and Making a Difference- How to Find Balance

#12: Creatives, Money and Making a Difference- How to Find Balance Until I started my own business, I had little interest in that topic. I’ve always been an ‘arty’ type, involved in music, dancing, acting, scriptwriting, theatre and film directing. Later, my job was to teach, to educate, to support....

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#11: A few things to consider when rebranding your business

#11: A few things to consider when rebranding your business The process of business rebranding a business could be compared to redesigning and restructuring a house or building a ship: it goes beyond painting the walls and investing in new furniture. Lessons from Interior Design I’m not an interior designer,...

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